International success for New Zealand wines, 2025 report
The New Zealand Winegrowers' Annual Report has now been released, which includes details about NZ wine industry’s strong reputation and international success but also some challenges noted for the industry.
With 90% of NZ wine produced now heading to global markets in 100 countries, the local wine exports have lifted to over $2.10 billion per annum. As a result of this success, there are now 42,000 hectares of vineyards across regional New Zealand, which have local processing facilities.
This year also marks the 30th anniversary of Sustainable Winegrowing New Zealand, an industry led, independently audited, sustainability certification program.
“A strong reputation and in-market performance ahead of competitors are real positives on which to build for the future, however, producers are currently navigating their way through a complex and uncertain business environment,” said Fabian Yukich, Chair New Zealand Winegrowers.
“Much of the current focus of industry activity is on the immediate challenges confronting growers and wineries. Market and economic developments are compounding industry-specific issues to create a highly uncertain environment.”
The challenges outlined in the report include the imposition of higher US tariffs late in the year. While the US remains a major export market for New Zealand wine, valued at $762 million, it is down 3% in the past year and with a further tariff increase in August, it is not yet possible to discern this effect in the current data.
The strongest growth in the past year has been from emerging export destinations. Shipments to China grew 47% to $56 million, while exports to South Korea lifted 92% to $44 million. Overall exports to second-tier markets (all those except the UK, US and Australia, which comprise 70% of exports) grew 17% in the past 12 months to just under $600 million. This reflects strong trade and consumer interest as well as the ability of wineries to develop new markets with improved supply.
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