GS1 Australia holding hands with Brandbank for better online marketing

GS1 Australia has entered into a long-term agreement with Brandbank to provide a complete digital content creation and management service.

This agreement mobilises Brandbank’s expertise in content creation and complements the existing GS1 Australia Smart Media product data and self-managed digital content distribution service.

The rich data model provided by Brandbank and loaded into the Smart Media service will help to improve online product content with professional, consistent images and product data for the benefit of the consumer. This will allow retailers to build out their online product catalogues to closer reflect the range and assortment that is typically sold within their traditional bricks and mortar stores.

The new workflow process will be launched in the coming months and will complement GS1 Australia’s existing Photography and Self Managed content services. This will provide retailers, brand owners and manufacturers with the option to outsource to GS1 Australia the creation of customer and consumer facing content as a value-added option when using the Content Creation service.