Golden Gaytime in the snack aisle after new deal

Golden Gaytime’s licensing program has grown to include Snack Brands Australia and Chocolatier Australia, allowing both companies to produce products with the distinct flavour.

The deal was struck between the companies and Golden Gaytime’s licensing program by Unilever Australia’s brand extension agency, Asembl.

Unilever Australia Brand Manager Samantha Jarmul said the Asembl team have delivered two food partnerships for Golden Gaytime that will see its ice-cream brand extend into the snack food aisles.

“We are pleased to be partnering with both Snack Brands Australia and Chocolatier Australia to deliver our Golden Gaytime fans with snacks that they are guaranteed to enjoy,” she said.

Golden Gaytime Eggsellence will be available in Woolworths stores nationally from March.

Snack Brands Australia and Chocolatier Australia plan to release Griffin’s Marvels Golden Gaytime Popcorn and the Eggsellence Easter Egg in selected supermarkets in the coming months.

Images supplied by Adele Feletto Publicity.