Fresh produce software provider secures investment

Radfords has secured an investment from Arcadea Group, a long-hold and growth-oriented SaaS investor.

The investment sees Phil Radford, Founder, transitioning to a board role while CEO Adam Cuming will maintain his leadership. Founded in 1989 by Phil Radford, the company has become a software provider for produce sectors including kiwifruit, avocados, cherries, citrus, apples and vegetables.

The investment will facilitate international expansion to meet global demand for Radfords’ software suite.

According to Cuming, Arcadea provides Radfords with an opportunity to elevate its products and services and meet the fresh produce sector’s demand for a digital partner that can assist value chains from soil to supermarket.

Radford said partnering with Arcadea was a “clear decision” due to its global growth vision and established presence in Radfords’ core growth regions.

Paul Yancich, Managing Director of Arcadea Group, said Radfords met the mix of criteria the company has for its investees: customer centricity, mission-critical products, and an unassailable market leadership and knowledge.

“Radfords’ customers can have the confidence in the long-term growth and financial health of Radfords. Arcadea is aggressively building in the agtech sector, with more exciting developments to share soon; we’re thrilled to announce our entry into the market in partnership with Radfords,” said Nelson Ball, Vice President of Arcadea Group.

This is Arcadea’s second investment in New Zealand and third in the Australasia region, according to Daniel Eisen, Managing Director of Arcadea.