Forbidden Foods scales up company with Blue Dinosaur buyout

Thursday, 16 September, 2021

Forbidden Foods scales up company with Blue Dinosaur buyout

Forbidden Foods, which focuses on the infant, toddler, health and plant-based markets, is set to acquire the snack bar company Blue Dinosaur after having raised $5.5 million in capital. The purchase is proceeding through the acquisition of 100% of Blue Dinosaur’s shares for $4 million and is driven by Forbidden Foods’ aspirations for growth and the desire to move into the snacking market.

Blue Dinosaur, founded in 2011, caters primarily to health-focused millennials and produces baked snack, protein and energy bars without soy, gluten, dairy, preservatives, added colours or sugars, stabilisers or artificial components. Forbidden Foods expects continued growth for Blue Dinosaur in 2021, with the potential for international distribution being part of the justification for the purchase.

“Blue Dinosaur has built a brand which resonates strongly amongst the active and health-conscious millennial demographic who are inclined to choose plant-based and natural food products for themselves and their families, further boosting Forbidden Foods offering and penetration into the rapidly growing global plant-based foods market in Australia and overseas. We look forward to welcoming the Blue Dinosaur team members into the Forbidden Foods family as we continue to innovate and deliver products that excite,” said Forbidden Foods Co-founder and CEO, Marcus Brown.

The acquisition is expected to be completed by October 2021.

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