Export program launches for veggie and melon growers

Vegetable, onion and melon growers are working on an export development program through Hort Innovation that could see an increase in the export capability of these products, and give growers opportunities to reach more markets around the world.

The $13.7 million, 5-year, multi-industry program delivered through Hort Innovation using industry levies and funds from the Australian Government is being led by AUSVEG and supported by Onions Australia and Melons Australia. Market conditions and a strong demand for Australian produce were important factors behind starting the program, according to Hort Innovation head of trade Brei Montgomery.

“Now is the ideal time for this program when you look at current movements within our trade markets,” Montgomery said. “COVID has presented challenges, but it has also resulted in new ways to engage stakeholders, the strengthening of relationships to eager markets and a desire for businesses to diversify to cater to this demand.

“For the onion, vegetable and melon industries, working together makes sense. They all share similar objectives to strengthen their overseas trade positions through a strategic, collaborative approach.

“Australia has a reputation for delivering quality produce that has adhered to the most stringent standards across all supply chain stages. This program will leverage and build on that great reputation.”

Some primary objectives of the program are increasing the capacity for exports and gathering relevant international market information to assist in decision-making. The program includes the provision of market intelligence data and insights for growers. On top of that, tailored advice on value-adding for export and a comprehensive program will provide growers with opportunities to re-engage with export markets and networks.

More information about the program is available online.

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