Chocolate prices heading up into Easter

Rabobank Australia

Wednesday, 27 March, 2024

Chocolate prices heading up into Easter

Australian consumers are facing higher chocolate prices heading into Easter as global cocoa prices soar, according to Rabobank data.

The global agribusiness banking specialist said data analysis shows Australian retail chocolate prices overall are up 8.8% on the previous year.

This comes as the global price of cocoa, a key ingredient in chocolate, has skyrocketed more than 200% (in Australian dollar terms) in the same period, off the back of international supply shortages.

RaboResearch associate analyst Pia Piggott said the world is into its third season of a “global deficit” of cocoa, as diminishing supply struggles to keep up with firm demand.

Piggott said a range of issues has seen a reduction in cocoa production in the Ivory Coast and Ghana, in West Africa, where 60% of the world’s cocoa beans are grown.

“There is no single root catalyst for this deficit. It is a combination of a range of agricultural and other factors, including adverse weather conditions, aging trees and disease in crops,” she said.

“There are also other challenges for growers, including increasing sustainability regulations and requirements — including in import markets — which are also limiting supply growth. These include European Union deforestation regulations, which limit area expansion and increase traceability requirements.”

Chocolate price inflation or shrinkflation?

Piggott said retail prices for chocolate have risen over the past two years, broadly in line with the overall rise in food price inflation.

“However, while price inflation has now receded in many food categories, we are continuing to see it remain high for chocolate,” she said.

 Piggott said many chocolate products had either experienced price rises or ‘shrinkflation’ — where prices remained stable, but the size of products decreased.

On a slightly positive note, she said that the bank’s data analysis indicated price inflation on specific Easter chocolate products was slightly lower than overall chocolate inflation, registering an increase of 7.4% overall compared with last Easter.

“However, this is because Easter chocolates are generally at a higher price point to begin with and are used as promotional products, so brands are less inclined to raise prices,” she said.

With cocoa costs forecast to remain high on the back of long-term supply issues, Piggott said, the bank expected continuing higher prices for chocolate products into the future.

“We expect inflation on chocolate products to remain high and we may see more shrinkflation or product innovations and reformulations as manufacturers seek to minimise cost increases for consumers,” she said.

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