Australian brand Rosella celebrates 130 years

Whether it’s at a backyard barbeque, a footy game or accompanying a home-cooked meal, for 130 years Rosella has been a part of Australia’s culinary tradition with two signature products: Rosella Tomato Sauce and Rosella Fruit Chutney.

Founded in 1895, the Australian brand started out as a backyard venture of fruit preserves and sauces by two Carlton mates. They named their business Rosella because they wanted evoke the bird's incredible instincts for selecting only the ripest fruit — an imagery that remains today.

In 1905, the company opened its first factory in Melbourne and then further expanded across the country with factories in Adelaide, Sydney and Hobart.

In 2013, the Rosella brand was acquired by family-owned Sabrands Australia, who continues on with the Rosella tradition for authentic flavours.

“We are incredibly proud to celebrate this remarkable 130-year milestone and recognise Rosella’s rich legacy and the special place it holds in Australian homes,” said Sandy Lo Piccolo, Senior Brand Manager at Sabrands. “Rosella is an integral part of Australian food culture. One of the first products produced 130 years ago, was our Fruit Chutney and it is still a firm favourite today. Our iconic tomato sauce, made from 100% Australian-grown tomatoes, is renowned for its high-quality ingredients and authentic taste. Over the years, Rosella has evolved with the changing consumer preferences by introducing new products and continuing to be a trusted household name.”

In addition to its signature tomato sauce and fruit chutney products, Rosella’s portfolio now includes a selection of soups, chutneys, organic sauces and relishes.

To mark the 130th birthday milestone, Rosella has released a limited-edition anniversary version of its tomato sauce and fruit chutney which will be in stores in May.