Aussie fruit and vegetable producers to meet international buyers

Australian produce and growing businesses will be on display to an international audience this week, as fruit and vegetable buyers from key export markets across the Asia–Pacific region and Middle East land in Australia to build business connections with local horticulture growers.

Australia exported $2.79 billion worth of horticultural products in 2022/23, which accounted for 12% of total Australian horticultural production. Fresh fruit made up nearly half of this, nuts 34% and fresh vegetables 9%, with flowers, nursery and processed produce making up the remainder. In 2023, Australian fresh vegetable exports were worth $247 million at 193,984 tonnes.

Almost 40 buyers representing 12 export markets will arrive in Melbourne on 28 May to begin the week-long Reverse Trade Mission delivered by AUSVEG and funded by Hort Innovation using the vegetable, onion and melon research and development levies and contributions from the Australian Government.

“Australian growers produce some of the best vegetables and fruit in the world, and during this Reverse Trade Mission we’ll be introducing that produce — and the people who grow it — to importers from right around Asia, the Pacific and the Middle East,” said AUSVEG CEO Michael Coote.

“The personal and business connections and mutual learning local suppliers and international buyers get from trade missions like this are a key part of our ongoing efforts to provide Australian growers with opportunities to develop international business opportunities.”

The visiting importers hail from Malaysia, the UAE, Singapore, Hong Kong, Japan, Indonesia, the Pacific Islands, the Philippines, Saudi Arabia, South Korea, Taiwan and Thailand.

During the Reverse Trade Mission, international buyers will visit vegetable growers in Victoria’s Werribee, Bacchus March and Gippsland regions, before travelling to Tasmania to spend a day with growers around Devonport. On returning to Victoria, delegates will visit growers at Somerville, the cutting-edge Steritech food safety treatment facility in Cranbourne, the South Melbourne Market and a number of retail outlets.

The Reverse Trade Mission will culminate on Monday, 3 June with an Australian fresh produce display linked to Hort Connections, a horticulture industry conference running in Melbourne from 3–5 June.

Image caption: International buyers visit vegetable grower Fresh Select in Werribee, Victoria, as part of AUSVEG's 2019 Reverse Trade Mission.