AIP delivers seminar and half-day course at Foodtech Packtech 2014
The Australian Institute of Packaging (AIP) has just completed its eighth year exhibiting at Foodtech Packtech. In addition to exhibiting, this year the AIP also delivered a seminar and a half-day training course.
The seminar - ‘The State of Retail-Ready Packaging’ - was delivered to a standing-room-only crowd. It was conducted as a panel discussion with the following panellists:
- Richard Manaton, General Manager Strategy and Corporate Affairs, Countdown
- Sarah Yanez MAIP, Packaging Development Manager, Tasti Products Limited
- Mat Bogust, Cardboard Engineer, Think Packaging
- Paul Haggett MAIP, Business Development Manager, Schawk!
The panel discussed many issues including the use of RRP in NZ vs Australia, the variances in board grade between both countries and also whether retailers like Countdown are using RRP instore in NZ.
AIP Seminar panellists [L to R]: Richard Manaton, Sarah Yanez MAIP and Paul Haggett MAIP.
Manaton indicated that Countdown strongly encourages the brand owners to use RRP designs and highlighted that guidelines are available on line for all suppliers to access. Yanez showcased two new RRP designs that Tasti Products has just launched instore and Bogust and Haggett provided invaluable insight into the importance of design and visual aspects for successful RRP.
The AIP also introduced a half-day training course to Foodtech Packtech 2014. Delivered by Dr Carol Lawrence MAIP of UPM Raflatac Oceania, it was titled ‘Labelling & Matching the Label with the Package’.
Dr Lawrence worked to improve attendees’ understanding of selection criteria and how it is key to the selection of the right label for the task. She then discussed how to combine the adhesive and label face so the label is tailored to the specific conditions that the package has to withstand.
The AIP says it looks forward to supporting Foodtech Packtech again in 2016.
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