Turkey takes off with younger consumers

Turkey is becoming more popular with Australian consumers, with Newspoll research commissioned by Steggles revealing that one in four grocery buyers eats turkey at least once a month.

“Turkey consumption is in a period of growth and we anticipate an upward trend will continue as awareness of the category grows and education continues,” said Laurel Brown, Steggles Senior Brand Manager.

“Whilst awareness is higher amongst younger grocery buyers, there is an opportunity for older buyers to consider turkey as an alternative protein to assist with healthy eating plans. Some cuts of turkey provide high levels of iron, zinc and vitamin B12, all of which are often found to be low in the diets of older Australians.”

Men are reportedly bigger turkey eaters than women, with nearly one in three men eating turkey once a month. They’re also more likely to eat a variety of turkey products, including fresh and frozen products, whole turkeys, snack and sliced turkey.

“Turkey has impressive health credentials, making the protein an attractive alternative for health-conscious individuals. Promotions in gyms may have increased purchase amongst the younger demographic; in particular, males who are looking for a lean source of protein to include in their diet,” said Brown.