FreshCase receives diamond DuPont Packaging award - and reduces food waste

DuPont (Aust) Limited
Saturday, 19 May, 2012


FreshCase Packaging has taken out the Diamond award at the recent 24th DuPont Awards for Packaging Innovation. Curwood’s FreshCase is an innovative vacuum packaging system that reduces food waste by keeping red meat looking and staying fresh for longer.

The FreshCase packaging system for red meat

The FreshCase packaging system for red meat

The awards were given based on excellence in three categories: innovation, sustainability and cost/waste reduction. A panel of experts assessed 200 entries, awarding one diamond winner, five gold and ten silver winners. Several leading brands were recognised for their packaging products, including Heinz, Kraft, Cadbury and Unilever.

“FreshCase packaging technology for meat, selected by the jurors as this year’s Diamond winner, addresses the important effort to help ensure food maintains its nutritional value and freshness,” said William J Harvey, president of DuPont Packaging and Industrial Polymers.

“In the face of a growing population with limited resources, food waste from spoilage must be greatly reduced and innovative packaging solutions will play a critical role in that story.”

A “multidimensional packaging solution,” The Cube, won a gold award for its ready to ship, ready to display and ready to sell capabilities. The Cube is also reusable, ticking the sustainability box. A number of companies collaborated on The Cube project, including Smart Packaging Systems and My Compadre.

Some of the DuPont Awards for Packaging Innovation winners

Some of the DuPont Awards for Packaging Innovation winners

Other award-winning packaging solutions included a closed loop recycling system, an aerosol dispenser with reduced propellants, an easy open condiment package and an “ultra-freshness preservation freezing system using high electric potential and electro-conductive packaging.”

“The common thread was a focus on collaboration,” said Brian Wagner, vice president, Packaging Technology Integrated Solutions, who was a juror on the judging panel. “It wasn’t just one company doing it by themselves; they leveraged their suppliers strategically. There was a real focus on consumer insight on the impact of packaging at shelf and throughout the user experience.”

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