Australian Made logo attracts Asian shoppers

The number of international businesses using the Australian Made, Australian Grown (AMAG) logo to attract sales in Asia is increasing, with Benelux Flowers and Food recently becoming licensed to use the AMAG logo.

The company will use the logo on its Australian imports to differentiate them in the marketplace.

“We are thrilled to be licensed to use the famous Australian Made, Australian Grown logo on the fresh produce that we import from Australia and distribute widely throughout Singapore and Malaysia,” Benelux Flowers and Food Managing Director Linda Ong said.

“Asian consumers appreciate Australian products and produce, because they come from an environment of high quality, health and safety standards.”

Australian manufacturers and growers should take advantage of the fact that Asian shoppers look for the AMAG logo to identify authentic goods, said Ian Harrison, Australian Made Campaign chief executive.

“The green-and-gold kangaroo logo has been helping Australian businesses succeed in export markets for almost three decades,” Harrison said.

“Research has shown that the AMAG logo carries significant weight overseas, with studies finding that Australian products carrying the logo in export markets were more likely to increase sales than Australian products not carrying the logo.

“Also, in most situations Aussie products can command a premium in the marketplace. This is one of the reasons distributors are so interested in stocking products carrying the AMAG logo.

“Australian Made looks forward to working with Benelux to grow the quantity and volume of great Australian produce being sold in Singapore and Malaysia.”