Magnum Ice Cream Company celebrates its $35m facility upgrade in Minto

The Magnum Ice Cream Company has announced the completion of a major $35 million transformation of its Minto facility in South-West Sydney.

The transformation includes new automation and advanced manufacturing technology which is already improving overall production output, safety and operational efficiency.

The Minto facility has been producing ice creams for over 20 years, and the upgraded facility marks a significant milestone for the manufacturer of Streets brands, which include Blue Ribbon, Golden Gaytime, Magnum, Paddle Pop and Weis.

The facility is now capable of making nearly three million ice cream servings every day, which is approximately 63% of all ice creams sold by The Magnum Ice Cream Company across Australia and New Zealand each year.

Reflecting on the role the investments have had in helping the team achieve record results, Waqas Zaheer, Head of Manufacturing ANZ at The Magnum Ice Cream Company, said “This is a proud moment for everyone here in Minto. We’ve worked hard to streamline this site which is now recognised as a top performer in our category for supply chain and customer service. In the past two and a half years we have doubled the factory’s efficiency while also maintaining zero waste to landfill and reducing overall waste by around 72% since 2022.”

The Magnum Ice Cream Company employs more than 400 people across the Minto factory, office and broader operations. More than half of raw materials used in the factory are locally sourced.

In 2024, the company launched 10 new ice creams into the Australian market, made possible by the local team. This year, the business has released other new products, including Magnum Boysenberry and Golden Gaytime Lamington.

Scott Mingl, General Manager ANZ at The Magnum Ice Cream Company, said the investment reflects the company’s long-term commitment to local manufacturing and innovation. “This is a major step forward for our business. We’re proud to be backed by a local factory, a passionate R&D team and an agile end-to-end supply chain. This investment positions us to disrupt the ice cream market and deliver new innovations at speed. Our focus is to grow the business to become the best ice cream company in Australia and New Zealand and a key manufacturer of ice creams loved across the country.”