Nestlé in the Loop of the circular economy
Nestlé has announced it will offer reusable containers for some of its brands through French retailer Carrefour as the company steps up its contribution to the circular economy model.
Consumers can access Nesquik cocoa powder, Ricoré chicory and coffee drink and Chocapic Bio cereals in reusable stainless steel containers through Carrefour’s e-commerce delivery platform.
This is the latest result of Nestlé’s efforts to reduce packaging through the use of alternative packaging delivery systems.
The company has just become a founding investor for TerraCycle’s Loop platform — a global circular company that aims to recycle products and packages that would otherwise be incinerated.
Once consumed, Nestlé’s empty containers will be collected from the consumer’s home or dropped off by the consumer in the stores. The containers are then cleaned, refilled and put back in Loop platform’s circular system. By the end of the year, the products will be available online and in 10 Carrefour stores in and around Paris.
Experts from Nestlé’s Institute of Packaging Sciences tested the new containers to ensure that they keep the product fresh and safe throughout the shelf life.
“Reusability involves profound changes in the way people shop and consume,” said Antonia Wanner, Head of Environmental, Social and Governance (ESG) Strategy and Deployment Unit at Nestlé.
“In collaboration with Loop, we have been introducing reusable options to our consumers for different types of products including ice cream, water and pet care.
“This new investment in Loop will help accelerate the delivery of products in zero-waste packaging. Reusable options are an important part of Nestlé’s broader set of actions to meet our commitment of making 100% of our packaging recyclable or reusable by 2025.”
Launched in May 2019, Loop enables consumers to shop for products in durable packaging that is used, cleaned, refilled and used again, and then fully recyclable after 20 to 100 uses.
It is available in the United States, the UK and France and will also be operating in Canada, Japan and Australia by the end of 2021.
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