Is this the future of consumption?
The Loop platform allows shoppers to receive common products, including juice and ice-cream, in customised, brand-specific, re-usable containers, delivered to their doors in a specially designed re-usable shipping tote.
When finished with the product, the packaging is collected or can be dropped back instore, cleaned, re-filled and re-used — creating a circular shopping system.
Announced at the World Economic Forum in January this year and launched in May 2019 in New York and Paris, Loop has partnered with major brands and retailers including Procter & Gamble, Unilever, PepsiCo and Nestlé. The platform will now be trialled in Australia before a full launch in 2021.
Loop is one of the first projects to kick off a long-term partnership agreement between Woolworths and TerraCycle in a commitment that aims to tackle plastic waste in Australia by finding solutions for ‘difficult-to-recycle’ packaging and products.
Woolworths General Manager of Quality, Health & Sustainability Alex Holt said, “Our customers are increasingly telling us they want products that are good for them, and good for the planet.
“We are pleased to be working with innovative partners like TerraCycle to lead the way in offering new and cutting-edge solutions to cut down on plastic waste.
“Helping bring Loop to Australia is a further step in our long-term ambition to reduce our impact on the environment and support a circular economy.”
Loop VP Global Business Development Anthony Rossi said, “Woolworths is the perfect partner to bring Loop to Australia, due to its operational scale and commitment to environmental sustainability.
“Together we will help eliminate the idea of waste and bring a better product experience to consumers.”
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