Showcasing Australian produce in Asia

A group of vegetable growers has flown the flag for the Australian industry at Asia Fruit Logistica, held in Hong Kong from 7–9 September.

The delegation was united with leading growers from the wider horticulture industry under the Australia Fresh pavilion, which showcased high-quality Australian-grown fruit, vegetable and nut produce.

“Vegetable exports to Hong Kong have increased to over AU$13 million in 2015–16, up from AU$8 million in the previous financial year. We are confident that participants will be able to build on this and continue strengthening business relationships in Hong Kong and other Asian markets,” said AUSVEG National Manager – Export Development Michael Coote.

The Australia Fresh pavilion showcased a wide variety of fresh Australian produce including broccoli, cauliflower, carrots, onions, potatoes and pumpkins, and featured cooking demonstrations from Australian chef Tim Hollands.

In addition to the trade show, participants also visited a range of local retailers, importers and wholesalers to gain a deeper understanding of the Hong Kong market.

“Previous trade shows in the region have resulted in strong interest for Australian vegetables from buyers in Asia and the Middle East who look for quality and safety in fresh produce,” said Coote.

“It is important for the Australian vegetable industry to continue to network with the region’s biggest buyers to establish itself as a leading food exporter and to enhance its reputation as a producer and exporter of premium quality vegetables.”