Poultry market growth: South and Southeast Asia 2030

A recent Rabobank report projects South and Southeast Asia as the epicentres of growth for the global poultry market over the next decade. The regions’ poultry markets are forecasted to grow by 30% from 2023 to 2030.

After navigating a period of slower growth from 2020 to 2023, the poultry industry in South and Southeast Asia is projected to be poised for a robust recovery. “We forecast a combined total growth of 30% by 2030, driven by a resilient economic outlook, burgeoning populations and a shift in consumer preferences toward poultry as a preferred source of protein,” said Nan-Dirk Mulder, Senior Global Specialist – Animal Protein at Rabobank. India, Indonesia and Pakistan are expected to drive 60% of the total growth.

While local production will continue to dominate, imports will play a strategic role in the regional supply chain. Food security remains a priority, and with less than 5% of the market supplied by imports, there is potential for countries like Thailand, India and Vietnam to emerge as significant exporters.

Image credit: iStock.com/Liudmila Chernetska