Report shows growth potential for organic baby food market

A newly released report suggests that the organic baby food market will be worth over US$12 billion by 2028, a doubling of its current value.

The ‘Organic Baby Food Market, 2021-2028’ report, published by Fortune Business Insights, offers some guidance into the growing organic baby food market. The popularity in organic foods amongst consumers generally has coincided with organic baby foods seeing growth, with parents looking to introduce healthy and organic foods into their infants’ diets. Consequently, brands have been increasing their availability, creating a positive feedback loop of growth for the market.

The report outlines the different markets worldwide, noting that organic baby food has been increasing in popularity around the world, with Asia Pacific representing one of the fastest-developing regions. The report is careful to note, however, that these products often have a higher price, which may represent a hindrance for their widening adoption.

COVID-19 had a noticeable impact on the baby food industry, with hospital care and health services for infants being affected, and lockdowns and other restrictions resulting in general declines in product purchases. The report takes an optimistic note, however, suggesting that a new appreciation for the healthiness of foods will potentially drive a surge in sales in future years.

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