Hilton commits to sustainable seafood

Hilton Worldwide has announced multiyear sustainable seafood goals, comprising the global ban of procurement of endangered species as identified by World Wildlife Fund (WWF) and the transition of its seafood purchasing to sustainable and responsible sources.

By 2022, Hilton will source at least 25% of its total global seafood volume for owned, managed and leased properties from Marine Stewardship Council (MSC) certified fisheries and Aquaculture Stewardship Council (ASC) certified farms. The remaining seafood will be sourced from fisheries and farms working toward MSC and ASC certification, comprehensive fishery and aquaculture improvement projects or those listed as ‘green’ on WWF regional seafood guides.

“Identifying, implementing and scaling up responsible sourcing practices is a huge and complex task, but we are committed to addressing the environmental and social impacts of our supply chain — beginning with seafood,” said Maxime Verstraete, vice president of corporate responsibility, Hilton Worldwide.

“Hilton is sending a strong market demand signal for responsibly sourced seafood,” said Caroline Tippett, director of seafood, World Wildlife Fund. “When multinational companies extend their commitments across their global operations, it increases sustainable seafood awareness and demand in various markets, which is especially valuable for those where the concept may be less advanced. In addition, it’s particularly important that the company will support MSC and ASC, as they represent the strongest certification programs for responsible seafood supply.”

Hilton and WWF are also working together to improve the company’s water stewardship, reduce food waste and accelerate the adoption of renewable energy.