Baby food brand embraces HPP technology

Western Australian company Fresh Produce Alliance is utilising high-pressure processing (HPP) to produce its baby food brand Born Pure, as well as its Avovita range of avocado-based foods and drinks, capitalising on the method’s ability to preserve the flavour, aroma, colour and nutrition of food.

“The innovative technology of HPP has allowed us to create value-adding products that are high in quality and freshness without missing out on convenience,” said Jennie Franceschi, managing director of Fresh Produce Alliance.

A HPP machine surrounds packaged foods and beverages with up to 600,000 kPa of cold-water pressure, equivalent to stacking the pressure of 75 tonnes on a plastic bottle. By applying this method of pasteurisation, HPP delivers high levels of food safety and integrity without the negative side effects to nutritional value, natural flavour, texture and colour. The intensity of the cold water effectively rids the produce of harmful bacteria while keeping the nutrients intact.