Result Group and IDlocate product traceability and anti-counterfeit solutions

A partnership between Result Group and IDlocate will provide users with the technology to deliver best practice traceability and anti-counterfeiting.

The partnership will result in a complete turnkey solution from coding and marking equipment and control software, to print a unique QR code on every product that will read and engage with any consumer on any handheld platform, without the need for a specific reader or app.

The brand owner is able to build custom content relevant to their products and existing systems. Information such as authenticity is the basis of the platform, but this can be expanded by creating content as broad as a brand owner wishes to share, such as growing information, ingredient details, promotional offers, export origin and serving suggestions. Benefits to the brand owner include being able to check supply chain and distribution without the need for third-party feedback, as well as being able to understand consumer buying behaviour directly.