Virtual reality labels

In the US, Deschutes Brewery has brought two of its beers to life with virtual reality films that provide viewers with an immersive experience of Oregon landmarks: Black Butte and Mirror Pond. The Oregon brewery’s two flagship beers, Black Butte Porter and Mirror Pond Pale Ale, were named after these beautiful natural places. Now their fans can experience them with two stereoscopic 360° virtual reality experiences created by local Central Oregon creative agency Impossible Engine.

Best viewed with commercially available, high-end VR headsets such as the Oculus Rift and HTC Vive, the latest films are available on the Deschutes Brewery’s YouTube channel. The films can be viewed on the screen using the arrows to move the perspective around, or by using a Virtual Reality viewer, such as Google Cardboard. Deschutes’ strong company culture is clearly represented as most of the people on camera and all of the narrators are actual co-owners at the employee-owned brewery.

Each film is about three minutes long, and viewers can immerse themselves completely. For example, while experiencing the Black Butte Porter film viewers can have a Black Butte Porter in hand, and toast at the summit with the folks who actually make the beer.

“Most people outside of Oregon don’t even realise that many of our beers are named after actual places right here in our backyard, so we are excited to bring these brands to life,” said Jason Randles, digital marketing manager for the brewery. “These places, and the beers that were inspired by them, are the heart and soul of Deschutes and speak to our roots in this special place we call home.”