Systech upgrades anti-counterfeiting technology

Systech International has upgraded its UniSecure product authentication solution.

Unisecure creates a unique identifier from an existing barcode or QR code that cannot be copied or duplicated. No changes are required to existing packaging, and real-time authentication is available via any smartphone.

The update provides greater visibility to an item’s path through the supply chain, plus better collaboration between brand owners and consumers. As well as tracing an item throughout the supply chain, the technology can confirm or deny its authenticity, as well as capture, share and update identity information specific to that item, such as status, geolocation or shelf placement.

“Counterfeiting is a global problem — one enabled through legitimate supply chains and e-commerce marketplaces. Fraudulent products continue to enter the market undetected, and companies are realising any label or barcode (even those serialised) can be copied,” said Lou Arace, president and chief operating officer at Systech.