Smarties switches to recyclable paper packaging

Nestlé Oceania has announced its Smarties confectionery brand will switch entirely to recyclable paper packaging in Australia.

While some Smarties packs sold in Australia are already in paper, the change sees all plastic packaging replaced with new recyclable packaging.

The company claimed the move makes Smarties the first global confectionery brand entirely sold in recyclable paper packaging, removing approximately 250 million plastic packs sold globally every year.

While the Smarties range — including single-serve cartons, share packs, bags and blocks — may look different on the outside, the product itself remains unchanged.

Nestlé General Manager Confectionery Chris O’Donnell said shifting Smarties packaging to recyclable paper is an important step in realising Nestlé’s ambition to reduce the company’s use of virgin plastics by a third by 2025.

The paper used in the range is all sourced sustainably, including coated paper, paper labels and carton board. The Australasian Recycling Label is included on all packs to raise consumer awareness.

Image credit: Nestlé Oceania