Purina launches recyclable pet food packaging

Purina launched the first recyclable plastic wet pet food packaging in September, the company announced.

The pouch addresses the challenge of making pet food packaging recyclable without compromising the functionalities of food-grade packaging.

Nestlé Purina Petcare EMENA Chief Executive Bernard Meunier said the innovation is a significant step towards sustainable packaging within the pet food industry.

“We want to contribute to creating a world where pets and people can thrive, and initiatives like this support our goal of offering food that is good for pets, and the planet,” Meunier said.

The packaging, made of polypropylene (PP), allows the pet food pouches to be lightweight and recyclable while being high-heat resistant and equipped with the appropriate product barrier properties.

PP can be recycled in existing plastic recycling streams like the one in the Netherlands, where a year-long pilot has launched.

The pouches will be contained within a fully recyclable cardboard box made out of 80% recycled paper.

The packaging will be first introduced under the Felix brand in the Netherlands’ largest retailer, Albert Hejin.

The company said further rollout plans will be assessed and communicated after gaining the relevant consumer response as it strives to deliver recyclable or re-usable packaging on all its products by 2025.

For more information, visit www.purina.eu.

Image courtesy of Nestlé Purina.