Packaging leads to 25% increase in beer sales

O-I’s Vortex bottle has played a major role in a sales boost for Western Australia’s Gage Roads Brewing Co. The company has reported a 25% year-on-year increase in its Wahoo Premium Ale sales, since the introduction of O-I’s Vortex bottle and changes to the beer’s label and secondary packaging.

In June last year, Gage Roads became the first company in the Asia Pacific to launch the new internal-embossed Vortex bottle, featuring distinctive grooves on the inside of the bottle’s neck while providing a smooth exterior for easy labelling.

Gage Roads Brewing Co’s CEO, John Hoedemaker, said the changes to Wahoo Premium Ale’s packaging had a significant impact on sales.

“The introduction of the Vortex bottle and colour changes to the brand’s label and secondary packaging had a positive impact on sales,” said Hoedemaker.

“We’re delighted this innovation in glass packaging has led to more consumers experiencing Wahoo and its award-winning great taste.”

The Gage Roads Wahoo Vortex bottle was designed in Melbourne and is manufactured at O-I’s Sydney plant. Other internal embossing designs are available.