Freddo continues fight to help endangered frogs

Cadbury

Tuesday, 02 March, 2021

Freddo continues fight to help endangered frogs

Cadbury has announced it is changing the packaging of its Freddo chocolate brand to help raise awareness for Australian endangered frogs.

The company has joined forces with the Taronga Zoo in Sydney alongside Zoos Victoria and Conservation Volunteers Australia to raise awareness and funds for the spotted tree frog and the Northern Corroboree frog. The purple packaging featuring the two endangered species has been available since February.

After the launch of the Save The Frogs campaign in 2020, Cadbury donated $600,000 to support Australian and New Zealand zoo and conservation experts on their mission to save the frogs in a three-year partnership. The funds will be invested towards research and breeding programs delivered by Zoos Victoria and Conservation Volunteers Australia, including a new breeding bunker at Healesville Sanctuary that will allow Zoos Victoria to continue its work fighting extinction.

This is Cadbury’s second year in the three-year partnership.

Related News

Refined banana fibre alternative for moulded food packaging

Papyrus Australia has recently completed a proof-of-concept trial which has demonstrated the...

Cadbury to transition to recycled packaging

Mondelēz International has announced it will source recycled plastic using advanced recycling...

Lion to shrink its plastic usage on beer packaging

Australasian brewer Lion has pledged to eliminate plastic shrink-wrap from beer packaging within...


  • All content Copyright © 2021 Westwick-Farrow Pty Ltd