Freddo continues fight to help endangered frogs

Cadbury has announced it is changing the packaging of its Freddo chocolate brand to help raise awareness for Australian endangered frogs.

The company has joined forces with the Taronga Zoo in Sydney alongside Zoos Victoria and Conservation Volunteers Australia to raise awareness and funds for the spotted tree frog and the Northern Corroboree frog. The purple packaging featuring the two endangered species has been available since February.

After the launch of the Save The Frogs campaign in 2020, Cadbury donated $600,000 to support Australian and New Zealand zoo and conservation experts on their mission to save the frogs in a three-year partnership. The funds will be invested towards research and breeding programs delivered by Zoos Victoria and Conservation Volunteers Australia, including a new breeding bunker at Healesville Sanctuary that will allow Zoos Victoria to continue its work fighting extinction.

This is Cadbury’s second year in the three-year partnership.