Canning changes

Friday, 04 February, 2005


The Canned Food Information Service (CFIS) has changed its name to the Canned Food Industry Association (CFIA).

The renaming of the association was announ-ced on 1 December 2004 in conjunction with the launch of its new website, www.cfia.com.au

The Canned Food Information Service (CFIS) had been the face of the canned food industry for many years. The focus had been on providing information for consumers in the form of recipes, 'free from' literature, targeted nutritional information and addressing consumer issues and queries as they arose.

Building on this foundation, the CFIS board members representing Visypak, Amcor Food Cans and BlueScope Steel conducted a business review and elected a new and invigorated business model to take the steel can forward with a renewed energy and focus.

"Interest from the entire value chain highlighted the need to develop an industry solution to the challenges, opportunities and issues that we are all facing," said Ross Nuske, Chairman of the CFIA.

"Our new name reflects our new business model which has been developed to meet the needs of the industry while continuing to maintain the great work already invested in consumers."

Central to the CFIA's goals is focusing on fostering and sharing knowledge within the industry.

"Research and capturing meaningful data and sharing this with the industry is also an important role for the CFIA," Mr Nuske said.

"The CFIA industry seminar series, which features the latest information on raw materials, canmaking, environment and technological developments, will continue with our upcoming seminar designed for marketers in the canned food industry.

"Communication with the industry, consumers and stakeholders about the benefits and developments in the industry is central to the role of the CFIA," Mr Nuske said.

www.cfia.com.au is designed to offer a 24 hour point of reference to keep the industry up to date with the latest news and events.

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