Cadbury removes plastic trays from chocolate boxes
The move comes from the US multinational, which owns brands such as BelVita, Maynard’s Bassetts and OREO, as part of its strategy to optimise its packaging through either reduction or removal.
The initiative will remove the equivalent of 33 tonnes of plastic — contributing to its global target to eliminate 65,000 tonnes of packaging by the end of 2020.
To help consumers dispose of their selection box packaging correctly and responsibly this Christmas, Mondelēz is also adding a season-specific recycling labelling campaign.
The #UnwrapAGoodHabit campaign will be added to its entire selection box range in partnership with OPRL — a UK recycling label.
The move is part of the company’s broader ‘Pack Light and Pack Right’ packaging strategy, in which all UK and Ireland adult selection boxes including Cadbury’s Classic Collection 430 g, Cadbury Darkmilk 340 g, Cadbury & Oreo 430 g, Bournville 400 g and Toblerone 510 g will now use cardboard trays.
Louise Stigant, UK Managing Director of Mondelēz International, said reducing the amount of packaging we put into the world, and making it easier for consumers to recycle products, is vitally important to the company.
“The steps we are taking on our adult selection boxes, which follow the recent packaging reduction on our Cadbury large share bags, is an example of the varied approaches we are taking to tackle the shared problem of packaging waste.”
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