Tetra Pak helps customers meet enriched dairy demand

The demand for personalised products is one of four global product trends pinpointed in an international consumer study commissioned by Tetra Pak and published in its latest Dairy Index.

Dubbed ‘Milk 2.0’, the label is given to a clearly differentiated product that commands a premium price, serves a niche market and where possible expands the general market.

“For some consumers, less is more, and so manufacturers are offering products without, or with less, fat or lactose, making the nutrition of milk available to people who previously could not digest it,” said Charles Vorrath, marketing director, Tetra Pak Oceania.

Italy’s leading dairy company, Granarolo, is capitalising on this trend with its lactose-free product range, Accadi.

“Consumers today are looking for products that support a healthy lifestyle,” said Tiziano Manco, marketing director, Granarolo. “This is something that has been reflected by the increased demand for our Accadi brand, which features lactose-free milk with vitamin enrichments.”

To package its enriched milk, Granarolo selected the Tetra Evero Aseptic, which can now be used for drink categories such as enriched ambient white milk and dairy alternatives, thanks to a new barrier material in the carton top.

The high-density polyethylene package top means the world’s first aseptic carton bottle is now available to pack products with oxygen sensitive enrichments.

“Our customers can now expand their offer with the same premium package and brand image, customising products in a range of ways to meet consumer trends,” said Charles Vorrath, marketing director, Tetra Pak Oceania.

The carton bottle is suitable for products such as ambient white milk enriched with vitamins, minerals and Omega 3, dairy alternatives such as soy, almond and oat milk, as well as flavoured milk, and toddler and baby milk.

Tetra Evero Aseptic features flat side panels on an otherwise cylindrical carton body, making it easy to hold, along with an injection-moulded plastic top that delivers the pouring quality and convenience of a conventional bottle. The new barrier material top works in existing Tetra Pak A6 filling machines.