Colpac redesigns packaging range
Colpac is showcasing its redesigned Chilled Food-to-Go packaging range at Anuga, which is being held in Germany in October. Following extensive customer engagement, the company has enhanced the design of the range to meet UK and European wholesale and distributor demands.
Research was carried out to fully assess customers’ point of fill, sale, consumption and end-of-life requirements for Chilled Food-to-Go packaging. Responding to these insights, Colpac has redesigned the range, conducting extensive field testing during the process. As well as redesigning the whole range of same day and longer shelf life salad packs, Colpac has revised its Fuzione pack.
Increasing on shelf impact, the packaging will now feature larger branding areas at the front and back of the paperboard base, and the rPet lid with 90% recycled content is anti-mist. The lid also features a new innovative and unique design, the addition of corner grips provides simpler closure and raised curved profiles on all four edges align the product perfectly for improved vertical stacking. The new design features will be included in the medium and large pack sizes.
The new same day and self-seal Salad Packs now feature an over-the-edge window, creating good visibility from the front and top and when stacked in a chiller display. A ‘push-tuck’ closing mechanism promotes secure sealing, which aids ease of closing and opening as consumers can either unlock or tear off the top.
New to the Chilled Food-to-Go range is the Salad Bowl, which sits between the medium and large standard salad packs. With a volume of 900 mL, the Salad Bowl has been designed to sit in the palm of a consumer’s hand, making it suitable for on-the-go consumption.
The Chilled Food-to-Go range and Colpac’s other packaging solutions will be on display in Hall 7, Stand D89 at Anuga.
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