CHEP opens Logistics Control Centre

CHEP Australia
Thursday, 21 August, 2014

CHEP Australia has launched its national Logistics Control Centre at Erskine Park in Sydney’s western suburbs. Peter Mackie, global group president of CHEP Pallets, officially opened the centre.

“Using our data, network knowledge and logistics management expertise, the CHEP Australia team has designed a sophisticated logistics management system that will improve the level of service we provide our customers,” said Mackie.

Using real-time information from multiple sources - such as video feeds from CHEP yards and live network data - the system can predict up to three hours in advance whether a delivery of CHEP equipment will be impacted by events in the network.

The company says the control centre not only provides a greater level of network visibility but also features mechanisms to manage issues as they arise.

If a delivery is impacted by an issue such as traffic congestion, the system triggers an alert so the team can proactively manage the situation. In the event of a delay, the team is able to contact customers with a new expected delivery time.

“The unique thing about CHEP Logistics is that we only carry pooled equipment. We devote our resources and expertise in network planning, efficiency and safety to ensuring CHEP equipment is where it needs to be, when it needs to be there,” said Phillip Austin, president of CHEP Australia & New Zealand.

“The Logistics Control Centre enables us to offer the personal service of a smaller operator with the benefits of a larger logistics provider, such as scale and network capacity, with the potential for enhanced Chain of Responsibility compliance. We believe this will not only improve the service to our existing customers, but also encourage others to consider using CHEP Logistics for their pooled equipment movements.”

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