Plant-based proteins to hit New Zealand market

Following a distribution agreement between Australian food manufacturer Harvest B and New Zealand supplier Dunninghams, whole piece, plant-based protein will soon be available to New Zealanders.

The agreement marks the first distribution arrangement for Harvest B and the first export market for its plant-based proteins. Harvest B’s products aim to deliver the look and taste of whole meat pieces while removing the need for binders, additives and a cold supply chain.

Harvest B CEO Kristi Riordan said it made sense to partner with Dunninghams, an organisation that understands the New Zealand market and has a commitment to sustainability.

According to Euromonitor, 42% of global customers are restricting certain animal-based products and seeking higher-protein content from plant-based sources.

Scott Reynolds, Dunninghams’ CEO, said demand has been growing in the NZ market, which previously had limited choice in this food category.

“The Harvest B solution brings together multiple plant protein types, allowing us to provide better nutrition and a better eating experience. Through a simple onsite brine process, restaurants and food manufacturers can replicate traditional menu items their customers love with our plant proteins,” Riordan said.

Harvest B’s plant proteins are ambient and do not require a cold supply chain, making them easier to transport and store. This helps lower supply chain emissions, reduce wastage, increase shelf life and enhance sustainability.

Harvest B novel plant proteins carry a similar amino acid profile to animal proteins, with similar tastes and textures.

Harvest B’s NZ product range will initially be available in 1 kg packs of chickenless strips, chickenless pieces, chickenless shred, beefless pieces, lambless pieces and porkless pieces as well as bulk solutions for restaurants and foodservice companies.