Chobani announces move into milk products
Chobani is moving into the refrigerated milk aisle with the launch of its ultra-filtered milk and half-and-half products. The company’s entrance into this new milk segment follows the 2019 launch of its plant-based Oatmilk product.
The ultra-filtered milk segment, up 17.5% in total Nielsen reported sales, is driving growth in the US$1.7 billion easy-to-digest milk segment, which consists of both ultra-filtered and lactose-free dairy milk.1
The Chobani Ultra-Filtered Milk range is a selection of filtered milk products that comes in reduced-fat, fat-free and whole-fat options and is made with locally sourced milk. It uses a filtration process to reduce the amount of sugar and totally excise lactose. The milks can be used in cooking, baking and blending, with the high levels of protein offering a healthy boost. A chocolate milk version is also available.
“With our lactose-free, reduced sugar and protein-packed Chobani Ultra-Filtered Milk, we’re making dairy accessible to more people and giving consumers a great option to trade up to a more advanced, functional and delicious product,” said Peter McGuinness, Chobani President & Chief Operating Officer.
Also being launched is the company’s half-and-half product category, with both plain and lactose-free coffee creamer products, made from an equal parts combination of fresh milk and cream. The company is targeting the half-and-half segment, which is currently estimated to be worth US$1 billion value1, and is hoping to draw in coffee drinkers who have already been interested in the company’s coffee creamer products.
The new product lines are being packaged in recyclable, paper-based packaging and will be available this month.
1. Source: Nielsen Scan, Total US Food xAOC, Latest 52 weeks through 1.15.22
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