Chobani announces move into milk products

Chobani is moving into the refrigerated milk aisle with the launch of its ultra-filtered milk and half-and-half products. The company’s entrance into this new milk segment follows the 2019 launch of its plant-based Oatmilk product.

The ultra-filtered milk segment, up 17.5% in total Nielsen reported sales, is driving growth in the US$1.7 billion easy-to-digest milk segment, which consists of both ultra-filtered and lactose-free dairy milk.¹

The Chobani Ultra-Filtered Milk range is a selection of filtered milk products that comes in reduced-fat, fat-free and whole-fat options and is made with locally sourced milk. It uses a filtration process to reduce the amount of sugar and totally excise lactose. The milks can be used in cooking, baking and blending, with the high levels of protein offering a healthy boost. A chocolate milk version is also available.

“With our lactose-free, reduced sugar and protein-packed Chobani Ultra-Filtered Milk, we’re making dairy accessible to more people and giving consumers a great option to trade up to a more advanced, functional and delicious product,” said Peter McGuinness, Chobani President & Chief Operating Officer.

Also being launched is the company’s half-and-half product category, with both plain and lactose-free coffee creamer products, made from an equal parts combination of fresh milk and cream. The company is targeting the half-and-half segment, which is currently estimated to be worth US$1 billion value¹, and is hoping to draw in coffee drinkers who have already been interested in the company’s coffee creamer products.

The new product lines are being packaged in recyclable, paper-based packaging and will be available this month.

^{1. Source: Nielsen Scan, Total US Food xAOC, Latest 52 weeks through 1.15.22}