Branded milk sales up 8-10% in Coles

Thursday, 01 August, 2013


Recently on ABC News, Stephanie Watson interviewed Damian Callachor, Manager of Stakeholder & Industry Relations at Coles, about the milk market.

Callachor said that Coles is noticing a resurgence of branded milk sales, with 8-10% growth in some branded product lines. Customers are also associating ‘fresh’ with ‘local’ and some local brands are doing well, notably in NSW, including Peel Valley Milk, South Coast Dairy and Bega Cheese.

According to Callachor, “Volumes of milk sales, generally, are also on the increase, which is great for dairy farmers and great for the dairy industry.”

When Watson asked about shelf placement, Callachor waffled a bit and stated that it depended on sales volumes but did not mention the favourable placement of Coles home brand products in the prime eye-height positions.

You can listen to the full item at http://www.abc.net.au/news/2013-07-31/coles-milk-sales-increase/4855270

Source

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