Soup-ed up packaging

Friday, 17 February, 2006

Soup packaging has taken an interesting twist with manufacturer Campbell's of the UK launching two of its dry soup brands in a PET jar, manufactured by RPC Containers Blackburn.

Already available in sachet packs containing 4-5 servings, Campbell's wanted to provide a larger size " allowing 12 servings " to provide better value for core consumers. Following the success of RPC Blackburn's PET jar design for Campbell's Oxo gravy granules, the company decided to again use PET, which offers the practical benefits of being lightweight and shatterproof.

Injection-stretch blow moulded in PET, the 300g jar features an attractive curved shape which stands out onshelf and is easy for consumers to handle. The jar is decorated with full body shrink sleeve from Fuji, applied at RPC Blackburn using a steam tunnel to guarantee an good fit to the contours of the jar.

For added impact at the point of consumption, RPC Blackburn has used coloured PET which is visible at the top of the jar when the cap is removed.

"Producing a value pack does not mean compromising on quality, and RPC Blackburn's eye-catching, user-friendly container achieves a strong brand image," comments Paul Finch of Campbell's Soups.

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