Pre-packaged potatoes preferred

Australian consumers prefer their potatoes pre-packaged.

The latest report from AUSVEG’s Potato Tracker consumer research project has shown that one- to two-kilogram packages are the most favoured by consumers, with 24% indicating a preference for one-kilogram bags that offer convenience, while a further 28% would like two-kilogram bags that also offer value.

“Only 8% of consumers indicated that they don’t purchase pre-packaged potatoes. With so many Australians choosing bagged spuds, there is a great opportunity to tailor products to specific markets,” said AUSVEG spokesperson Alexander Miller.

“As the demographics of Australia continue to evolve and with more people living on their own, we are seeing a change in preferences amongst consumers and see this as an opportunity for potato growers and retailers,” he said.

In a promising statistic for the potato industry, over 95% of Australians surveyed intend to continue purchasing the same amount of potatoes, or more, in the future as they currently do.

AUSVEG is the peak horticultural body in Australia representing more than 2000 Australian potato growers. The Potato Tracker project is designed to measure consumer behaviour and perceptions in relation to potatoes.