No sugary drinks for New Zealanders

A logo comprising a circle with the words ‘sugary drink’ around the silhouette of a bottle and the word ‘No’ is available for free in NZ. Suitable for display in schools, businesses, workplaces, public spaces and event venues, the logo was launched at the FIZZ symposium — ‘Toward a sugary drink-free Aotearoa’. FIZZ is a group of researchers and public health doctors pushing for a sugary drink-free Aotearoa New Zealand by 2025.

Marketing expert Bodo Lang devised the logo for FIZZ with the assistance of graphic designer Jenny Mason and the marketing and communications team at the University of Auckland Business School.

Dr Lang, a member of FIZZ, said it will empower communities around New Zealand to lift their health and wellbeing and send a clear message about the damage caused by too much sugar in our diets.

FIZZ argues the evidence implicating sugary drinks in serious health problems, such as obesity, type-2 diabetes, rotten teeth and gout, is compelling enough to justify ending the sales of these products.

“The consequences of too much sugar in our diets are far-reaching and wide-ranging for both individuals and society, from harming our wellbeing and the learning of our children, to massive healthcare and productivity costs,” said Bodo Lang, a senior lecturer in Marketing at the University of Auckland.