Nestlé creates meal solutions for air fryers

Thursday, 13 June, 2024

Nestlé creates meal solutions for air fryers

The air fryer has steadily grown in popularity over the last decade, with estimates suggesting that around two-thirds of US household consumers own an air fryer and use the cooking method for various food products.

Leveraging its science and technology expertise, as well as consumer insights, Nestlé has now developed a range of products specifically for the air fryer.

In the US, the company released in April the Stouffer’s Melt-FULLS frozen sandwiches which are prepared meals designed specifically for air fryer cooking. Nestlé’s insights also showed that Americans were increasingly using the air fryer for some its current offerings of prepared food so the company now provides air fryer cooking instructions directly on the packaging for some brands, including Hot Pockets and DiGiornio personal pizzas.

In Australia and the UK, Maggi seasonings for the air fryer have been designed to elevate the crunch and flavour of the dish. Made with natural herbs and spices, these seasoning packets claim to make it easier to cook delicious meals at home using this countertop appliance.

Nikhil Chand, Head of the Food Strategic Business Unit at Nestlé, said: “As we strive to meet the evolving needs of our consumers, we remain committed to exploring innovative culinary solutions across various geographies. With consumers increasingly turning to technologies like the air fryer, our ability to innovate at speed enables us to be at the forefront of this wave through our powerful brands, providing tasty and convenient options.”

Swen Rabe, Head of Nestlé’s Product Technology Center for Food in Singen, Germany, added: “These products were developed using Nestlé’s scientific expertise and knowledge of flavours, formulations and production. Through the smart use of ingredients and extensive testing with our R&D chefs to improve the cooking process, we are able to deliver a great food experience.”

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