Custard is a treat for all ages
Almost 3.2 million Australians aged 14+ eat a packaged dairy dessert such as a custard, mousse, chocolate pudding, creamy rice or fruity whip in an average four weeks, with data collected by Roy Morgan Research showing that our taste for dairy treats changes with age.
Eaten by around 1 in 25 Australians in an average four weeks, Dairy Farmers Custard is one of the most popular products across all age groups, with Frûche the only other product to make the top five across all ages. Conversely, the YoGo range and Nestlé Milo are most popular products among the under 25s but decline - and fall out of the top five altogether - as we get older. Nestlé Mousse jumps from nowhere to be the top pick among 25- to 34-year-olds but is replaced at the top by Dairy Farmers Custard in both groups over 35. Only among the over 50s do Yoplait Le Rice and Divine Classic Crème Caramel make an appearance.
| 14-24 | 25-34 | 35-49 | 50+ | |
|---|---|---|---|---|
| 1 | YoGo | Nestlé Mousse | Dairy Farmers Custard | Dairy Farmers Custard |
| 2 | Nestlé Milo | Diary Farmers Custard | Nestlé Mousse | Frûche |
| 3 | Dairy Farmers Custard | YoGo | Frûche | Nestlé Mousse |
| 4 | Supermarket Brand | Nestlé Milo | YoGo | Yoplait Le Rice |
| 5 | Frûche | Frûche | Supermarket Brand | Divine Classic Crème Caramel |
Source: Roy Morgan Single Source
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