CHOICE launches Pack Attack

In response to the pervasiveness of frustrating, impenetrable and potentially dangerous packaging, CHOICE has launched Pack Attack, a campaign calling on manufacturers to adopt packaging that doesn’t require knives, scissors or super-human strength for access.

“Many items are now so wrapped up that some consumers simply cannot open them. Trying to bust out an electrical item sealed in a hard plastic container or twist open a vacuum-sealed glass jar is not only prompting ‘wrap rage’ but also leaving some people injured,” said CHOICE’s Angela McDougall.

To tackle the problem, CHOICE is calling on consumers to send in their photos and a description of examples of bad packaging. The consumer group will then make a complaint on their behalf to the Australian Packaging Covenant (APC) and report back on responses from manufacturers.

“While packaging accessibility can affect us all, it is a particular problem for those suffering from arthritis, poor eyesight, reduced hand strength as well as some older people,” McDougall said.

CHOICE is calling for consumers to email photos of offending packaging or post them to their social media outlets.