Bespoke bottle for brewery's silver anniversary
Friday, 04 October, 2013
To celebrate its silver anniversary, New York craft beer producer Brooklyn Brewery is treating its customers to a premium bespoke bottle for its award-winning brews.
The brewery engaged Swedish distributor Blueglass - Sofomec, who worked with UK glass manufacturer Beatson Clark to develop the bespoke bottles. Brooklyn Brewery’s Local 1, Local 2 and Sorachi Ace form a family of Big Bottles - special brews that are 100% refermented in the 750 mL amber glass bottle and capped with a champagne-style cork and wire closure.
Founded in 1988 by a former Associated Press correspondent and ex-banker, Brooklyn Brewery operates the largest bottle refermentation program in the United States.
The brewery will use the bespoke embossed bottle for its Big Bottle family, as well as special releases such as Black Ops, Wild Streak and Silver Anniversary lager. The 750 mL amber bottle has the brewery logo embossed on both sides, with ‘Brooklyn Brewery’ embossed on one side and ‘Brewed in Brooklyn’ on the other.
“We wanted a custom-made bottle to properly showcase the 100% bottle refermented beers we are making,” said Eric Ottaway, general manager of Brooklyn Brewery.
“When we turned to Swedish distributor Blueglass - Sofomec, they worked with Beatson Clark to provide a competitively priced but super premium bottle. We’re delighted with the end result.”
“This bespoke premium bottle is a great example of the flexible service we offer,” said Lynn Sidebottom, sales and marketing director at Beatson Clark. “We specialise in small production runs for niche products and can generally run a quantity of approximately 500,000 units, depending on bottle size, for a completely new design.
“A more cost-effective option, with reduced mould costs, is to emboss a brewery’s name or logo on a standard container from our general sale range. This allows us to produce in even smaller volumes: our minimum order for embossing standard bottles is around 150,000 units when run at the same time as the plain version of the container.”
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