Premium chocolate makers look into Australian market

In response to Australia’s growing demand for a more diverse range of premium products, Pipiltin Cocoa and Katalis have partnered for a business development program backed by the Australian and Indonesian governments.

Pipiltin Cocoa will serve as a point of contact with other interested premium cocoa businesses in Indonesia as the industry targets the Australian market. The partnership will provide important market insights for Indonesian exporters seeking to penetrate the Australian specialty chocolate market and beyond.

Paul Bartlett, Katalis Director, said the company aims to foster partnerships and business arrangements between Australia and Indonesia.

“With the premium chocolate industry driving the work to identify and invest in opportunities across their value chain, we are confident that the partnership will lead to closer trade and investment, improved market access and more inclusive economic growth,” Bartlett said.

The Indonesian premium chocolate industry is suitable for investment following rapid growth over the last five years. There are also opportunities available in Australia’s premium chocolate segment, which has seen similar fast growth due to increased health consciousness and growing demand for a more diverse range of premium products.

According to Tissa Auliani, Pipiltin Cocoa CEO, Indonesian single-origin cocoa beans exhibit the highest profile diversity in the world and reflect the agroclimatic conditions and advanced processing techniques of the Indonesian industry.

A significant proportion of Indonesian cocoa supply chain SMEs are owned and led by women, empowering entrepreneurs, smallholder cocoa producers, workers, farmers and young people.

Pipiltin Cocoa and Katalis will work together to identify and promote market opportunities for Indonesian premium cocoa businesses, including through workshops and a trade fair in Australia.

Image credit: Pipiltin Cocoa