PepsiCo appoints new CMO for ANZ Foods

PepsiCo Australia has announced the appointment of Alessia Taddei as Chief Marketing Officer, ANZ Foods, which became effective 1 September.

The position will see Taddei take over responsibility for the full marketing agenda across Australia and New Zealand, leading PepsiCo’s foods marketing teams and agency partners.

Kyle Faulconer, PepsiCo ANZ CEO, said since joining PepsiCo nearly seven years ago, Alessia has played a pivotal role in driving the growth and diversification of PepsiCo’s flagship brands, including Smith’s, Red Rock Deli and Bluebird.

“With a category-first approach, Alessia has championed a number of efforts, both in our commercial strategy and internally across PepsiCo, that have now become models for other key PepsiCo markets. She also strengthened the human-centric approach of our Shopper Marketing function and built category strategies to deliver mutually beneficial solutions. We are confident she will continue to lead with creative excellence and help accelerate the growth of our iconic brands,” Faulconer said.

With the appointment, Taddei will join PepsiCo’s Executive Leadership Team as the functional leader for Marketing.

Taddei said she is thrilled with the opportunities for growth that come with her new position.

“I am incredibly honoured that the business has tasked me with taking the marketing efforts to new heights across our iconic brands. The marketing landscape is constantly evolving and I’m excited by the prospect of driving bold ideas and impactful work, in collaboration with some of the brilliant minds within our PepsiCo network who lead with deep marketing knowledge and strategic thinking every single day,” Taddei said.

Image courtesy of PepsiCo Australia.