Path to carbon-neutral red meat by 2030, webinar

Friday, 25 September, 2020

Path to carbon-neutral red meat by 2030, webinar

The practical steps available to the red meat industry to achieve its goal of carbon neutrality by 2030 (CN30) will be laid out at the next Intercollegiate Meat Judging Association (ICMJ) webinar on 30 September 2020.

The ‘Sustainability and Carbon Neutral Red Meat Production’ webinar will feature a presentation from Meat & Livestock Australia (MLA) Program Manager for Sustainability and CN30 Doug McNicholl. He will discuss what the CN30 target commitment means for the red meat industry.

“The CN30 target sends a clear signal to government and consumers that the red meat and livestock industry is proactively addressing emissions and taking action to improve long-term productivity while striving to deliver zero net emissions,” he said.

Doug McNicholl presenting CN30 at the 2020 ABARES conference.

Presenting the meat company perspective will be James Madden, Managing Director of Flinders + co. He will outline what meeting the CN30 target commitment looks like at operating level using details from his family-owned company, which in 2018 made a commitment to pursue carbon neutrality. The presentation will include details about the carbon offset system implemented for its meat distribution business, as well as the network of producers from across Tasmania and Victoria which supply to its branded products.

Previous ICMJ webinars have addressed new technologies for measuring eating quality in beef and lamb, genomic tools to breed for improved eating quality, and carcase yield measurement technologies and their integration in processing plants. Video recordings of these webinars are available at

The ‘Sustainability and Carbon Neutral Red Meat Production’ webinar will be held on Wednesday, 30 September from 12 pm to 1 pm (AEST); for more details on how to register for the event, visit here.

Image credit: ©

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