NZ Winegrowers calls for a White Wine Emoji

New Zealand Winegrowers has launched the The Great White Wine Toast campaign, calling for the creation of an official white wine emoji.

Despite the global popularity of white wine, there is currently no dedicated white wine emoji across digital platforms. The campaign aims to change that.

“Wine culture has evolved, but our emojis haven’t,” said Charlotte Read, General Manager Brand, New Zealand Winegrowers. “Red wine has an emoji. Champagne has an emoji. Cocktails have several. But one of the world’s trending wine styles — refreshing, vibrant white wine — doesn’t have a voice. We believe New Zealand, a world leader in refreshing and expressive white wines, is the perfect champion for this movement.”

The campaign comes at a time when New Zealand’s top three exported white wine varieties are internationally celebrated with International Sauvignon Blanc Day (1 May), International Pinot Gris Day (17 May) and International Chardonnay Day (21 May), all falling in the same month.

The proposed white wine emoji design features a pale-gold wine in a classic glass. The campaign will encourage wine lovers worldwide to show their support through a public petition urging Unicode to introduce the white wine emoji, and social media participation using #WhiteWineEmoji.

To find out more, visit here.

Image credit: IStock.com/tam