New CEO and MD for Pure Foods Tasmania

Wednesday, 27 May, 2026

Pure Foods Tasmania Limited (PFT) announced to the ASX on 25 May 2026 that Robert Knight has been appointed to the role of Chief Executive Officer and Managing Director, effective 1 July 2026.

Back in October 2024, Knight was appointed as Director of PFT and has therefore played an active role in the operational and strategic direction of the business. In June 2025, he relocated to Hobart from Melbourne to take up the role of Sales and Marketing Director. Since that time, he has played a central role in a number of key commercial and strategic initiatives across the business, including:

increasing the company’s Coles store footprint from approximately 300 to 800 stores;
re-establishing Costco;
relaunching the company’s Potato & Gravy product;
securing ranging in Drakes of the full Tasmanian Pâté product range; and
having principal involvement in the acquisitions of Elato and Brilliant Food Australia.

The Board said it believes Knight’s appointment provides PFT with strong alignment between management, shareholders and the Board at an important stage in its development.

Knight said: “I am grateful for the strong Board support and opportunity to lead Pure Foods Tasmania.

“I originally returned to Tasmania because I believe strongly in the underlying potential of this business, its brands, its people and its position as a Tasmanian food company with national and international growth opportunities.

“I look forward to working closely with the Board, staff, customers, suppliers and shareholders as we enter this next phase.”

Image credit: iStock.com/Shaiith