Pure Foods Tasmania adds dairy to its ice cream portfolio

Pure Foods Tasmania (PFT) has completed its acquisition of Australian artisanal ice cream and gelato brand Elato Ice Cream (Elato). Furthermore, one of the founders of Elato has been appointed to lead PFT’s new ice cream division (previously The Cashew Creamery, which was 100% plant-based).

Founded by Roz Kaldor-Aroni and Benni Aroni, Elato started out small but is now manufacturing dairy ice creams that are sold to over 630 stores across Australia, including cinemas and supermarkets. The ice creams have been designed to be minimally processed, with a focus on taste, texture, less sugar and chemical-free ingredients — for example, using egg yolk instead of chemical emulsifiers.

Kaldor-Aroni has been appointed as the General Manager of PFT’s new ice cream division, which merges Elato and The Cashew Creamery to form a multi-brand platform in the dairy and plant-based frozen desserts category. She will be responsible for driving sales, new product development and brand growth, as well as maximising the use of PFT’s manufacturing assets and managing its contract packing operations.

Image credit: iStock.com/kerdkanno