Capitalise on the home-grown trend

An Australian Made ad campaign has been launched this month to help local manufacturers capitalise on a renewed interest in locally made goods.

Australian Made Campaign Limited CEO Ben Lazzaro said the campaign is designed to build on the grass-roots movement spawned by the COVID-19 pandemic. He said the company has seen a four-fold increase in applications and a doubling in new licensees for its Australian Made logo.

Minister for Industry, Science and Technology Karen Andrews said the campaign reflects the groundswell of community support for Australian products.

“In my time as a Minister I’ve never had as many people contact me as I have in recent weeks supporting our government’s push to grow Australian manufacturing and about wanting to support Aussie Made,” Minister Andrews said.

“As a country we’ve rallied together to slow the spread of coronavirus, now we need to pull together to back our local businesses and manufacturers.

“When you buy Australian Made you’re not just helping the local shop, you’re supporting Aussie manufacturers and all the businesses in their supply chains — from farmers to designers.

“This isn’t about being insular or shutting ourselves off to the rest of the world. This is about embracing the incredible quality of Australian-made products — products that nations around the world associate with being top-notch.”

The new ad campaign comes after the Morrison government earlier this year committed $5 million to expand the reach of the Australian Made logo, so Australian manufacturers could take on new markets around the world.

Image credit: ©stock.adobe.com/au/Rafael Ben-Ari